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Americans are not ready to reopen, Fortune Analytics survey shows



Good morning.

Are Americans ready to reopen? A survey by Fortune Analytics, done in conjunction with SurveyMonkey, makes it pretty clear most are not. The survey found:

–Only 43% of Americans are comfortable to return to dine-in restaurants;

–Only 27% of frequent flyers are ready to board a flight again;

–Only 26% are willing to return to bars;

–And only 20% would feel comfortable attending a large public gathering.

Meanwhile, mask-wearing is up. Some 67% now say they wear masks when in public, compared to 54% back in May.

Separately, if big business is serious about preventing plastics from polluting the oceans, they have a big job ahead of them. A new study from The Pew Charitable Trusts and SYSTEMIQ, published in the journal Science, found that the annual amount of plastics entering the ocean will triple by 2040 if major changes aren’t made. The report identifies eight measures that, using today’s technology and available solutions, could eliminate about 80% of that waste.

“Throwaway business models and throwaway culture continue to dominate our lives, and damage our oceans,” said Alan Jope, the CEO of Unilever, who is scheduled to speak today at an event launching the report. The new study “should remove any doubt about the urgent need for a rapid transition to a circular economy.”

More news below.

Alan Murray

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