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Whether you associate it with the outdoors and adventure, or a notorious low-speed police chase, the Ford Bronco is an American motoring icon. But the last Bronco rolled off the line 24 years ago and was replaced in the Ford line-up by larger SUVs like the Explorer and Expedition. In that time, nostalgia for the two-door off-roader has only built and sensing that it could build a worthy competitor to the perennially popular Jeep Wrangler, Ford has brought the Bronco back.
The new Bronco, unveiled today, is actually a family of three different cars made up of the classic two-door version, a new four-door version, and a SUV variant called the Bronco Sport.
The design of the new Bronco family is inspired by the first generation Bronco built from 1966-77. In fact, Ford’s designers started by taking the first gen Bronco into their studio and created a digital scan to serve as a reference.
“Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Bronco chief designer Paul Wraith. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.”
Ford has clearly thought a lot about customization with the new Bronco, offering it in no less than seven different trim levels and 10 paint colors, with other options available to choose from.
The two-door and four-door Bronco come standard with a four-cylinder 2.3 liter EcoBoost engine that’s good for 270 horsepower and 310 lb/ft of torque, and can be upgraded to a 2.7 liter Ecoboost V6 that puts out 310 horsepower and 400 lb/ft torque. The Bronco Sport comes with a 1.5 liter displacement Ecoboost than can be optioned to 2 liters.
Fans of gadgets and gizmos won’t be disappointed. The new Bronco’s four-wheel drive is managed by something Ford calls Terrain Management System which features seven “G.O.A.T.” modes to adapt the car to different surfaces: Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made now for $100 at ford.com.
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