For companies and people, it’s time to make a plan. There was a time for freaking out, a time for learning to cope, and now a time to think about what’s next. Though the pandemic will last longer than quite a few overly optimistic people believe it will, it won’t last forever. When it ends, will you be ready?
Last week, I interviewed an executive at one of the technology world’s hottest companies: Robin Arzon, vice president of fitness programming for Peloton, the digital workout boutique. Arzon also is Peloton’s head instructor, and if you’ve ever taken one of her cycling, strength, or other classes you’ll know her as one of the toughest coaches you’ve ever encountered.
The main reason I interviewed her, though, wasn’t to learn about Peloton’s business or her approach to fitness programming. Rather, I wanted to hear the story of her extraordinary career shift, from corporate litigator at the old-line firm Paul Hastings to professional fitness coach and social-media influencer. Arzon had fallen hard for running and decided she couldn’t sit behind a desk anymore. She created vision boards, visual representations of her goals that helped her map out what she was after. She set up informational interviews with sports journalists, figuring that’s one thing she’d like to do. She scheduled recurring reminders on her calendar to spend as little as 10 minutes a day figuring out how to make money while running rather than lawyering.
There’s more, including the inspired and gutsy way Arzon found her way to Peloton and its CEO, John Foley. The point is that she had a plan. And she executed it.
This edition of Data Sheet was curated by Aaron Pressman.