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Why black women are taking over white women’s Instagram accounts today

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As you scroll through Instagram today, you may see some new faces and hear some new voices. That’s the point of the #ShareTheMicNow campaign running June 10.

“When the world listens to women, it listens to white women,” #ShareTheMicNow’s mission statement reads. “For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change.”

To center black women’s voices, work, and experiences, black activists and academics are taking over white women’s feeds. For instance, campaign organizer and Endeavor chief marketing officer Bozoma Saint John will speak to Kourtney Kardashian’s followers all day today.

Over 40 pairs of women, with a reach of more than 300 million followers, will share the mic today with the aim of amplifying black voices working toward change in America’s racist systems and reaching an audience they previously hadn’t.

The campaign also hopes to build relationships among women “so that our future activism is born from relationships,” the campaign’s press release reads.

The group of women includes household names such as actress Julia Roberts, Sen. Elizabeth Warren, U.S. Soccer’s Alex Morgan, model Ashley Graham, comedian Chelsea Handler, and designer Diane Von Furstenberg. It also spotlights some of Fortune’s Most Powerful Women, including Chase consumer banking CEO Thasunda Brown Duckett, Endeavor CMO Bozoma Saint John, and Thrive Global CEO Arianna Huffington.

To participate, you can follow the white women in the graphics below on Instagram today. But make sure to follow the black women taking over their feeds via their personal handles to keep up with the conversation on race and change beyond today.

Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow
Courtesy of #ShareTheMicNow

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